Product Design & User Experience · Service 04 of 8

UX Research Services evidence about your users, not opinions about them

O Clock Software, headquartered in Chennai, India, runs UX research that shows what users need and where products fail them: interviews, usability tests, analytics reviews, surveys and card sorting. Every study ends with clear, prioritised findings your team can act on, not a report that sits in a folder.

Discuss your project → What we build
  • 2009Founded in Chennai
  • 1,000+Projects delivered
  • 12+Countries served
  • 100+Engineers in-house
  • 4.6★Google rating · 59 reviews

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What we build

UX Research: what we build

User interviews, usability tests and analytics reviews. Here are the six kinds of UX research services work we are asked for most often.

A usability study

How a usability study runs, from question to fix

A good study starts with a decision to be made and ends with changes to the product. This is the shape of every study we run.

  1. 01

    Frame

    Agree the decision the study must inform.

    Output: Research questions

  2. 02

    Plan

    Choose tasks, participants and format.

    Output: Test plan and script

  3. 03

    Recruit

    Find people who match your real users.

    Output: Participants booked

  4. 04

    Test

    Participants try real tasks while we observe.

    Output: Recordings and notes

  5. 05

    Synthesise

    Find patterns across sessions.

    Output: Issues ranked by severity

  6. 06

    Share

    Walk the team through findings and fixes.

    Output: Prioritised fix list

How we deliver

How we deliver UX Research

  1. 01

    Research question

    What decision does the research need to inform?

  2. 02

    Method choice

    The lightest method that answers it.

  3. 03

    Run the research

    Sessions, surveys or analytics review.

  4. 04

    Synthesis

    Patterns, severity and evidence.

  5. 05

    Action

    Findings turned into design and backlog changes.

Technology

Technology for UX Research

Chosen per project for fit, maintainability and your team's skills.

Testing

  • Maze
  • Lookback
  • Zoom
  • UserTesting

Analytics

  • Google Analytics 4
  • Microsoft Clarity
  • Hotjar
  • Mixpanel

Synthesis

  • Dovetail
  • FigJam
  • Miro

Surveys & IA

  • Typeform
  • Google Forms
  • Optimal Workshop

Straight answers

Is UX Research right for you?

We would rather recommend less than sell you more. Here is how we judge it.

A good fit when

  • You are unsure what users need
  • Users drop off but you do not know why
  • The team disagrees on design direction
  • A redesign is planned

  • The answer is already clear from data

    Act on it; research is for real unknowns.

  • Nobody will act on the findings

    Agree who owns the decisions before we start.

  • You need the product designed

    See Digital Product Design, which includes research.

Use cases by industry

UX Research by industry

The same capability, shaped by the data, rules and users of each sector.

Related services

Often combined with UX Research

Prefer engineers in your own team?

The full service area

FAQ

UX Research FAQ

What is the difference between UX research and market research?

Market research studies what people buy and why, at the level of markets and segments. UX research studies how people use and understand a specific product, so its design can be improved.

How many users do we need for usability testing?

For finding usability problems, small rounds of around five participants per user group usually uncover the most common issues; several small rounds are better than one large one.

What is usability testing?

Usability testing is watching real users attempt tasks with a product or prototype, noting where they hesitate, make mistakes or give up, so the design can be fixed before or after launch.

Can you research with users in our markets?

Yes. We run remote and in-person research with participants in India, Singapore, Malaysia, the Gulf and elsewhere, recruited to match your real users. [VERIFY in-person coverage]

What do we get at the end of a study?

You get prioritised findings with evidence such as clips and quotes, recommended fixes, and a walkthrough with your team so the findings turn into backlog items.

Is UX research worth it for small changes?

Not always. We match the size of research to the size of the decision; small changes may only need a quick test or an analytics check.

More Product Design & UX services

Other Product Design & User Experience services

8 Product Design & UX services, one team. See the full Product Design & User Experience area

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