Product Design & User Experience · Service 08 of 8

Product Experience Design find where users drop off, and fix it

O Clock Software, headquartered in Chennai, India, improves the experience of products that are already live: onboarding, activation, everyday use and retention. We combine product analytics with user research to find where users drop off and why, then redesign and test those moments.

Discuss your project → What we build
  • 2009Founded in Chennai
  • 1,000+Projects delivered
  • 12+Countries served
  • 100+Engineers in-house
  • 4.6★Google rating · 59 reviews

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What we build

Product Experience Design: what we build

Onboarding, retention and journey improvements for live products. Here are the six kinds of product experience design work we are asked for most often.

Where users drop off

The lifecycle moments we look at, and what usually fixes them

Every product loses users at specific moments. Analytics shows where; research shows why. These are the moments we review first.

Moment Signal to look for Typical design fix
First visit or install Many sign-ups never start Clearer value and a shorter sign-up
Onboarding Users stop partway through set-up Fewer steps and learning by doing
Activation Users never complete the key first action Guide users to the first success
Everyday use Frequent tasks take too long Shortcuts, smart defaults and fewer screens
Retention Users stop returning after a few weeks Useful reminders and visible progress

How we deliver

How we deliver Product Experience Design

  1. 01

    Measure

    Funnels, cohorts and feature usage.

  2. 02

    Understand

    Interviews and usability tests at the drop-off points.

  3. 03

    Redesign

    Targeted changes to the moments that matter.

  4. 04

    Experiment

    A/B tests or staged rollouts.

  5. 05

    Review

    Results compared with the baseline.

Technology

Technology for Product Experience Design

Chosen per project for fit, maintainability and your team's skills.

Product analytics

  • Mixpanel
  • Amplitude
  • PostHog
  • Google Analytics 4

Behaviour

  • Microsoft Clarity
  • Hotjar
  • FullStory

Experiments

  • Optimizely
  • LaunchDarkly
  • PostHog experiments

Design

  • Figma
  • FigJam

Straight answers

Is Product Experience Design right for you?

We would rather recommend less than sell you more. Here is how we judge it.

A good fit when

  • Your product is live with real users
  • Sign-ups do not turn into active users
  • Users stop returning
  • You have analytics, or can add them

  • The product has very few users yet

    Talk to users directly; analytics will not be reliable.

  • The product does not solve a real problem

    Revisit the product itself; see Digital Product Design.

  • Performance is the main issue

    Slow screens need engineering first; see Web Performance Optimization.

Use cases by industry

Product Experience Design by industry

The same capability, shaped by the data, rules and users of each sector.

Related services

Often combined with Product Experience Design

Solutions built on this service

Prefer engineers in your own team?

The full service area

FAQ

Product Experience Design FAQ

What is product experience design?

Product experience design improves how users experience a live product over time, focusing on onboarding, activation, everyday use and retention, using analytics, research and experiments to make measurable improvements.

What is user activation?

Activation is the moment a new user first gets real value from a product, such as completing a first booking or sharing a first file. Products that guide users to that moment quickly keep more of them.

How do you find out why users leave?

Analytics shows where users drop off; interviews, usability tests and session recordings show why. We combine both before redesigning anything.

Do you run A/B tests?

Yes, when traffic is high enough for reliable results. Otherwise we use staged rollouts and qualitative testing to judge changes.

Which analytics tools do you use?

We work with Mixpanel, Amplitude, PostHog and Google Analytics 4 for product analytics, and Microsoft Clarity or Hotjar for session recordings, using what you already have where possible.

What is the difference between product experience design and UX research?

UX research produces evidence about users. Product experience design uses that evidence, together with analytics, to redesign and test specific moments in a live product.

More Product Design & UX services

Other Product Design & User Experience services

8 Product Design & UX services, one team. See the full Product Design & User Experience area

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MAIL US info@oclocksoftware.com
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REACH US +91-44-42089942 +91-44-28279942