Product Design & User Experience · Service 03 of 8

Digital Product Design Services new products designed from first concept to launch

O Clock Software, headquartered in Chennai, India, designs new digital products end to end: framing the problem, exploring concepts, testing them with users and producing launch-ready designs. We use the Double Diamond approach so the team explores widely before narrowing down, and designs the right product before designing the product right.

Discuss your project → What we build
  • 2009Founded in Chennai
  • 1,000+Projects delivered
  • 12+Countries served
  • 100+Engineers in-house
  • 4.6★Google rating · 59 reviews

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What we build

Digital Product Design: what we build

Product-level design from first concept to launch. Here are the six kinds of digital product design work we are asked for most often.

The Double Diamond

How we design a new product: the Double Diamond

The Double Diamond, popularised by the UK Design Council, splits design into two rounds of opening up and narrowing down: first on the problem, then on the solution.

How we deliver

How we deliver Digital Product Design

  1. 01

    Discover

    Interviews, market review and current behaviour.

  2. 02

    Define

    Problem statement, users and success measures.

  3. 03

    Develop

    Concepts and prototypes tested with users.

  4. 04

    Deliver

    High-fidelity design, design system and specs.

  5. 05

    Launch and learn

    Support during build and review after launch.

Technology

Technology for Digital Product Design

Chosen per project for fit, maintainability and your team's skills.

Design

  • Figma
  • FigJam
  • Miro

Research

  • User interviews
  • Maze
  • Lookback
  • Surveys

Product

  • Jira
  • Productboard
  • Notion

Handoff

  • Figma Dev Mode
  • Design tokens
  • Storybook

Straight answers

Is Digital Product Design right for you?

We would rather recommend less than sell you more. Here is how we judge it.

A good fit when

  • You are creating a new product
  • The idea needs validating before a full build
  • Several product directions are possible
  • You want design and engineering to start aligned

  • The product already exists and needs improving

    See Product Experience Design.

  • You only need screens designed from a fixed spec

    See Web UI/UX Design or Mobile UI/UX Design.

  • You need the full product built and run

    See Product Engineering, which includes design.

Use cases by industry

Digital Product Design by industry

The same capability, shaped by the data, rules and users of each sector.

Related work

Where we have shipped this

Platforms in production that use this capability. See all work

Related services

Often combined with Digital Product Design

Solutions built on this service

Prefer engineers in your own team?

The full service area

FAQ

Digital Product Design FAQ

What is the Double Diamond design process?

The Double Diamond is a design framework popularised by the UK Design Council with four phases: discover and define, which explore and then narrow down the problem, and develop and deliver, which explore and then narrow down the solution.

What is the difference between product design and UI design?

Product design covers the whole product: the problem, users, features, experience and how it fits the business. UI design is one part of it, focused on the visual interface and components.

How long does it take to design a new product?

It depends on the product's scope and how much is already known. Discovery and concept testing come first; we plan the full timeline once the concept is validated.

Do you test concepts before designing everything?

Yes. We test rough concepts and prototypes with users early, because changing a concept is far quicker than changing a finished design or built product.

What is the difference between digital product design and product engineering?

Digital product design focuses on designing the product and its experience. Product engineering covers the whole team that designs, builds, launches and improves the product.

Do designers stay involved during development?

Yes. Designers work alongside engineers, answer questions, review builds and adjust designs as the product takes shape.

More Product Design & UX services

Other Product Design & User Experience services

8 Product Design & UX services, one team. See the full Product Design & User Experience area

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